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The traditional media landscape has been dramatically transformed in the increasingly converged world that we live in today. Broadcasters are faced with the challenge of adapting to new ways of doing things in the ever-changing new media universe. They have to find innovative ways to create compelling content to cater to the never-ending demands of extremely fragmented audiences.

Based on the main take-aways from the recently concluded ABU New Media Masterclass in Kuala Lumpur, Malaysia, the next session in ABU Webinar Series will explore the topic of ‘Redefining Media Content Through Transmedia Storytelling’ scheduled for Wednesday, 29 March 2017 at 3 p.m. Kuala Lumpur time (GMT+8).

Featuring a presentation on the topic followed by discussion, the webinar will focus on the following:

  • The realm of transmedia storytelling with relevant examples
  • Using transmedia tools and concepts to enhance your content
  • New ways of telling stories for audiences: how to tell a story using different media and giving the story multiple layers

There is no registration fee for this event.

We would like to invite your organisation to join this webinar and learn more about how media content is constantly evolving in the multi-platform universe that we live in today. Kindly register for the webinar through the link provided below latest by 28 March 2017.

Registration Link:

If you have any questions, please reach out to us at

For more information, visit our page on ABU website: