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One of the challenges broadcasters face in today’s digital media environment is attracting and engaging audiences. Gone are the days media content is chosen for audiences by broadcasters. Today, audiences demand what they want to see and listen to. They play an integral part in influencing the programming decisions of broadcasters.

The question broadcasters have been grappling with even today is: how do you attract and engage audiences who are increasingly choosing digital devices over traditional media channels?

The next session in ABU Webinar Series is on the topic of ‘Engaging Audiences in the Digital Media Landscape’ scheduled for Wednesday, 22 February 2017 at 2 p.m. Kuala Lumpur time (GMT+8).

Join international broadcast training consultant, Steve Ahern as he takes you through the strategies and best practices to engage your audiences in the digital world.

The 1-hour webinar will feature a presentation on the topic followed by discussion highlighting the following key areas:

•        Audience interactivity and participation

•        How to use social media to grow your audience

•        Engaging younger audience

There is no registration fee for this event.

We would like to invite your organisation to join this webinar and learn more about the topic. Kindly register for the webinar through the link provided below latest by 21 February 2017.

Registration Link:

If you have any questions, please feel free to reach out to us at

For more information, visit our page on ABU website: